We help brands unlock growth in today’s fiercely competitive markets.
Let’s partner to implement a fast-cycle iterative approach to strategy, insights and product commercialization. Our fast-cycle approach starts with first understanding your strategic goals; then identifying the key decisions you will need to make; followed by implementing a series of quick studies with your target market to provide the right information to enable these key decisions. This turns your decision-making process into a consumer-centric or customer-centric discussion rather than one of internal executive opinions.
Our fast-cycle, iterative process results in more in-market success. In fact, the SVP of a top client has said no significant innovation will go-to-market without first going through our fast-cycle process.
Fast-Cycle X taps into the experience of a seasoned operator to bring you actionable solutions that produce real results
Expansion Strategy
Setting direction and making clear choices is tough in a rapidly changing environment. Most executives don’t have a proven way to consistently arrive at the right choices about where-to-play and how-to-win.
Reach out if you need help formulating a strategy, testing and evaluating assumptions, or implementing your strategy.
Product Development
80% of new product launches don’t meet revenue and profit targets. Missing targets is surprisingly normal, but it doesn’t have to be.
Reach out if you need a clear understanding of the most critical assumptions for product success and want someone who will work with you to iteratively test and refine product and messaging for a successful launch.
Go-To-Market Success
Getting your product into distribution or ready to ship can feel like the end goal. However, staying in distribution can actually be the harder challenge.
Reach out if you need to understand the most critical elements standing between you and in-market success and want someone who will help build and implement an actionable solution.
Each partnership is designed specifically for your needs and will deliver on your winning objectives
How some of my clients describe working with me
“Ken continually over-delivers on projects. His comprehensive business acumen, complimented by his logical approach, consistently enables us to achieve our goals and leaves us with clear, actionable steps our teams can execute.”
“Ken is an expert at designing solutions to meet our goals. He has been integral as we’ve updated packaging and grown distribution in new sales channels.”
Brand partners agree that action grounded in insights drives in-market success
Education and Experience
